Having a website, managing an online presence, offering content and curating a Social Media identity are not enough, people have to find your business and be constantly reminded of your company’s presence. The online world is full of options and distractions for any user, people do constant research and there are a number of different ways that they settle in the customer journey. They often choose the first, the most trusted, the most commented, the closest or the most interesting company. Why not be on all levels? Why rely on a website that has the same visitors each month? Why not drive traffic coming from new, interested and involved users to the website?
My passion for communications led me from studying applied electronics to working as a layout designer at a local newspaper, then as a communications officer at Oradea City Hall, a web user interface designer and finally as a digital marketer.
from 2014 to present day
Web Interface Design, Search Engine Marketing & Pay Per Click campaigns, Analytics, E-mail Marketing
from 2013 to 2014
Web Interface Design, Search Engine Marketing & Pay Per Click campaigns, Analytics, E-commerce Conversion Rate Optimization, E-mail Marketing
from 2011 to 2013
Plans, designs and implements user interface elements and layout, visual identity and print design. On Page Search Enghine Optimization, Search Engine Marketing, Linkbuilding, Media Buying, Analytics, e-mail marketing.
- Design and implement performance focused Pay per Click campaigns ( AdWords, Facebook Ads) for e-commerce websites
- Manage Google AdWords and Facebook Ads client accounts from set-up to maintenance and reporting, for all types of campaigns.
- Set and track Key Performance Indicators
- Preparing online media plan options, analyses and recommendations.
- Implementing media plans, maintaining budget control.
- Analyzing data and monitoring various sources for news and relevant industry information.
- Attending internal and/or client meetings and presentations.
- Ensure that client goals, budget, and target audience are reached
- Track effectiveness of advertising campaigns, analyze data and provide viable strategies
from 2010 to 2011
Marketing campaign planning and implementation, market research, advertising, e-mail marketing, product promotion, sales team training.
from 2008 to 2010
Plan, design, implement advertising for the company's main brands of equipment: BCS, Honda, Oklima
from 2006 to 2008
from 2002 to 2006
Desktop publishing, layout design of newspaper articles and advertising.
As a search engine, Google gathers and organizes a multitude of information from the Internet, then makes this information available to users throughout the world who are searching online.
Google AdWords is Google's online advertising program. AdWords lets you create simple, effective ads and serves them to people who are already searching online for information related to your business.
from 2001 to 2006
Electrical, Electronics and Communications Engineering
from 1997 to 2001
Here is a list of services that I can render for your business.
Setting key performance indicators, goals, conversion funnels, performance tracking, A/B tests, heatmaps, conversion rate optimisation.
Adwords campaign setup, bugets, cost control, keyword research, ad extentions, display campaigns, remarketing
Planning, copywriting, graphical & html design, click tracking, sending & stats
HTML / CSS
Intrested about my work? Want to get in touch? I would gladly hear from you.