Having a website, managing an online presence, offering content and curating a Social Media identity are not enough, people have to find your business and be constantly reminded of your company’s presence. The online world is full of options and distractions for any user, people do constant research and there are a number of different ways that they settle in the customer journey. They often choose the first, the most trusted, the most commented, the closest or the most interesting company. Why not be on all levels? Why rely on a website that has the same visitors each month? Why not drive traffic coming from new, interested and involved users to the website?


My passion for communications led me from studying applied electronics to working as a layout designer at a local newspaper, then as a communications officer at Oradea City Hall, a web user interface designer and finally as a digital marketer.

Work Experience

2014 - now

Manager, Digital Fundraising

from 2014 to present day

UJA Federation of Greater Toronto Area

Web Interface Design, Search Engine Marketing & Pay Per Click campaigns, Analytics, E-mail Marketing

→ View website

2013 - 2014

Digital Marketer / UI Designer

from 2013 to 2014

Utopium Advertising

Web Interface Design, Search Engine Marketing & Pay Per Click campaigns, Analytics, E-commerce Conversion Rate Optimization, E-mail Marketing

→ View website

2011 - 2013

Frontend Developer / Digital Marketer

from 2011 to 2013

Logic Plus

Plans, designs and implements user interface elements and layout, visual identity and print design. On Page Search Enghine Optimization, Search Engine Marketing, Linkbuilding, Media Buying, Analytics, e-mail marketing.

- Design and implement performance focused Pay per Click campaigns ( AdWords, Facebook Ads) for e-commerce websites

- Manage Google AdWords and Facebook Ads client accounts from set-up to maintenance and reporting, for all types of campaigns.

- Set and track Key Performance Indicators

- Preparing online media plan options, analyses and recommendations.

- Implementing media plans, maintaining budget control.

- Analyzing data and monitoring various sources for news and relevant industry information.

- Attending internal and/or client meetings and presentations.

- Ensure that client goals, budget, and target audience are reached

- Track effectiveness of advertising campaigns, analyze data and provide viable strategies

2010 - 2011

Marketing Coordinator

from 2010 to 2011


Marketing campaign planning and implementation, market research, advertising, e-mail marketing, product promotion, sales team training.

2008 - 2010


from 2008 to 2010


Plan, design, implement advertising for the company's main brands of equipment: BCS, Honda, Oklima

2006 - 2008

Public Relations Officer

from 2006 to 2008

Oradea City Hall

2002 - 2006

Layout Designer

from 2002 to 2006

Inform Media

Desktop publishing, layout design of newspaper articles and advertising.



Google Adwords Partner



As a search engine, Google gathers and organizes a multitude of information from the Internet, then makes this information available to users throughout the world who are searching online.

Google AdWords is Google's online advertising program. AdWords lets you create simple, effective ads and serves them to people who are already searching online for information related to your business.

2001 - 2006

University of Oradea

from 2001 to 2006

Bachelor's degree

Electrical, Electronics and Communications Engineering

1997 - 2001

Emanuil Gojdu High School

from 1997 to 2001

Computer Science

See my Linkedin profile



Here is a list of services that I can render for your business.

Web Analytics

Setting key performance indicators, goals, conversion funnels, performance tracking, A/B tests, heatmaps, conversion rate optimisation.

Pay-per-click Advertising

Adwords campaign setup, bugets, cost control, keyword research, ad extentions, display campaigns, remarketing

E-mail marketing

Planning, copywriting, graphical & html design, click tracking, sending & stats


Graphic Design

Digital Marketing



Happy clients

Please feel free to browse my portfolio.


Intrested about my work? Want to get in touch? I would gladly hear from you.

  • Toronto
  • (437)345-2201
  • ioan.szabo.or [at] gmail [dot] com